The edge of intelligence: the strategy behind business use of market intelligence
Market intelligence helps businesses to understand the needs of their customers, accelerate their growth, and adapt quickly to evolving environments. But many need help to capture these dividends. The FT's latest report explores further.
At the Financial Times, we often work with clients on a consultative basis to help many firms and institutions realise the opportunities, content and tools they can use to support their information needs and workflow structure.
Are you a desktop FT.com newshound or do you prefer to peruse a curated email briefing? Maybe you are an FT app devotee? Whichever way you prefer to read, the good news is that FirstFT – your curated morning news digest of the day’s top stories – is available on each of these platforms.
Get the latest insight into what our republishing service means for our customers from a US perspective. Read on for a Q&A session with Daniel Garibay, the FT's Republication Account Manager for the Americas.
The political, economic and social landscape is fast-moving. And much of it is driven by technology disruption. Within the academic and education market, this has had a great number of implications from how disciplines are taught in the classroom or through distance learning; to the work skill sets and experience companies demanding from graduates.
According to the Content Marketing Association (CMA) content marketing is worth over £4bn, and represents about £1 in every £4 spent on marketing. It’s never been more important to reach, engage and convert your current and prospective clients with content.