The edge of intelligence: the strategy behind business use of market intelligence
Market intelligence helps businesses to understand the needs of their customers, accelerate their growth, and adapt quickly to evolving environments. But many need help to capture these dividends. The FT's latest report explores further.
If there’s one thing that makes a business stand out from any other organisation, it’s the ability of your client facing professionals to foster a much deeper understanding of their client’s issues and providing advice that is directly related to achieving their outcomes.
Our new customer case study elucidates how CNC, a global strategic communications company, are using the Financial Times to gather market intelligence, spot opportunities for clients and drive new business.
Often it can be difficult to navigate volatile markets and the need for the right intelligence and market analysis at the right time is more apparent than ever. Many senior managers and executives face the challenge of growing the business, remaining strategic and running the business efficiently.