The edge of intelligence: the strategy behind business use of market intelligence
Market intelligence helps businesses to understand the needs of their customers, accelerate their growth, and adapt quickly to evolving environments. But many need help to capture these dividends. The FT's latest report explores further.
One of the challenges we hear most frequently from prospective readers is that they don’t have time to sift through the abundance of news coverage – and that they’re hungry for a source that cuts through the noise, delivering trustworthy information when they need to know it.
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Our customer success managers bring product expertise and knowledge of customers to help teams and organisations realise the full value of our service. This article goes into more detail about what this means in practice.
The problem nowadays isn’t getting information - it’s getting the right information, at the right time, to make informed decisions. The way that markets are reported affects the way they are perceived, and consequently the way investors behave.
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