The edge of intelligence: the strategy behind business use of market intelligence
Market intelligence helps businesses to understand the needs of their customers, accelerate their growth, and adapt quickly to evolving environments. But many need help to capture these dividends. The FT's latest report explores further.
Robin Harding is the FT’s Tokyo Bureau Chief. Until 2015, he was based in Washington covering the US Federal Reserve, the Treasury and the IMF. Before his current role, he spent five years as FT’s Economist Editor in Washington, and two years as FT Tech Reporter in Tokyo.
Stefania Palma is the FT’s correspondent based in Singapore covering the city state, Malaysia and Indonesia. She reports on a wide spectrum of news covering financial markets, economics, politics, but also society, life and arts.
Connecting the dots on global news events is a crucial component of what distinguishes the Financial Times from competing US news publications – particularly in industries like energy, which sits at the intersection of business and geopolitics.
We’re always interested in finding out from our customers how we can make their lives easier. A number of key themes were constantly repeated from the people who are responsible for managing access to FT content on behalf of their organisation. We listened, and created Enterprise Tools.
One of the challenges we hear most frequently from prospective readers is that they don’t have time to sift through the abundance of news coverage – and that they’re hungry for a source that cuts through the noise, delivering trustworthy information when they need to know it.