The edge of intelligence: the strategy behind business use of market intelligence
Market intelligence helps businesses to understand the needs of their customers, accelerate their growth, and adapt quickly to evolving environments. But many need help to capture these dividends. The FT's latest report explores further.
The FT have conducted research with over 500 of its readers globally to better understand the current landscape of data and information within organisations, in particular highlighting the challenges of market intelligence distribution. Read on the discover more from this FT report.
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