The edge of intelligence: the strategy behind business use of market intelligence
Market intelligence helps businesses to understand the needs of their customers, accelerate their growth, and adapt quickly to evolving environments. But many need help to capture these dividends. The FT's latest report explores further.
The problem nowadays isn’t getting information - it’s getting the right information, at the right time, to make informed decisions. The way that markets are reported affects the way they are perceived, and consequently the way investors behave.