In a turbulent economic climate, the Financial Times intends to provide insights and analysis across verticals, to help individuals and businesses around the world.
With this in mind, the FT has relaunched its newsletter covering the world of energy. Welcome back to Energy Source. Authored by the US energy editor, Derek Brower, and in collaboration with the FT’s expanding team of energy experts, the newsletter houses select news, insight and agenda-shaping commentary from around the globe, about the energy space.
We spoke with Derek and found out a little more about the newsletter, and what readers can expect.
Please tell us a bit about yourself and what brought you to the FT.
Derek Brower: My name is Derek Brower, and I'm the US energy editor for the Financial Times. I've actually been covering energy since the late 90s. I worked away from journalism for a while, but I jumped at the chance to come to the FT. I love the FT. I think it's a great brand, great paper, and the platform that the FT gives journalists is fantastic and the access that we get is great too.
What kind of experiences have you had reporting on the energy sector throughout your career?
DB: What I've done most of my career is write about countries that have trouble with oil. OPEC countries, many where there's violence or conflict, all involving oil. I covered the war in Libya, travelled through Iraq during some of the troubles there, spent a lot of time in the Middle East and North Africa, but my specialism originally was Russia. All of these bases are very controversial geopolitically and that was my original focus.
What are you particularly looking forward to covering in Energy Source?
DB: It's what's going on in the US energy sector. Not just oil and gas, where there's an amazing story that's emerged because of the virus and because of the Russian-Saudi price war, but also in the terms of the transition. What's happening with clean energy, what's happening with investors and what they're deciding to do around energy, what they want to back, or not back. These are stories that I think are going to define the global economy for the next few years or so.
Tell us more about Energy Source, and some of your goals for the newsletter.
DB: I didn't start Energy Source, but I have relaunched it. It involves original reporting and, scoops, stories, all from the energy sector. It’s not just oil and gas, but also about solar, about wind power, about energy transition, about carbon. We're looking at Joe Biden right now and his plan for the US election, what he's got planned for the US economy after he hopes to win the US election. It's about the battle that's underway between investors and producers, and whose model of recovery in the US oil sector will really come to dominate that space. It’s about all that stuff that's happening in energy right now.
What are the key regions that the newsletter will cover?
DB: It's global because we have writers and journalists, all across the world, who are contributing to it. They're bringing intelligence from Mexico, to Pemex and BP and its effort to decarbonize, to the Middle East, OPEC stories, Russia, Asia, everything!
And what are some of the other main themes subscribers can expect to be reading about?
DB: It's about the recovery from the pandemic, what it looks like for the energy sector, and what role that energy plays in the economy, after the coronavirus pandemic is dealt with. The people that read it have a bit more interest in energy than they would normally get from the rest of the FT. If you're an insider in the energy business, you definitely want to be reading this because it speaks to you. We speak to a lot of people on the ground, and we're constantly talking to sources and C-suite, and anybody who is based in the energy business from shale to solar.
Who is the typical audience for Energy Source?
DB: The readers are typically people who are in the business who have real authority already in it. Those who need to trade energy also need the kind of gossip and the inside take that we provide. It provides some scoops, and should provide intelligence to help you make decisions or help people who are in the sector to make decisions about how they're going to invest. It assumes a bit of knowledge, but keeps it interesting as well. So far we've had a great response from the readers who have subscribed to it, and have welcomed it back into their inboxes. It's going from strength to strength right now.
Other than yourself, who are the team behind Energy Source?
DB: The best thing for me is that we have such a strong team behind the newsletter. In the UK, we have David Sheppard and Anjili Raval, Nathalie Thomas and Leslie Hook, and we have a really strong global team that has been covering the global energy story. In the US, we're beefing up hugely. Myles McCormick is joining me and Gregory Meyer in New York, and we're soon to appoint somebody to Houston, so we’re really expanding our network in the key energy hubs.
What are some of the core strengths of the newsletter?
DB: Each of these people has authority in the sector, is recognised as an expert, and is somebody that executives, leaders, and sources want to talk to, because they trust the FT. They trust us to get it right. That is something that's influenced and helped the coverage of energy. Not everything is in the paper, but they’ll get the insights if they read Energy Source, because that's where some of the readers get their extra intelligence on the energy sector stuff that they can use to make themselves look more authoritative themselves, or used to take investment decisions and influence positions, and so on.
Beyond energy professionals, what other sectors would benefit from reading Energy Source?
DB: Energy Source is not just for oil traders, or people who are involved in the solar PV sector. Energy Source is a place to come to understand what's going on inside energy. Energy is the most important sector in the world. It is the lifeblood of the global economy, and it will be absolutely central to the recovery from the pandemic, and our battle to combat climate change.
Are there any plans for where you're taking Energy Source next?
DB: The breadth of the story is huge, and the range of people who are interested in energy is also huge. Energy Source, for me, is not just about the newsletter that comes out twice a week. It’s the whole vertical. It's going to involve discussion groups, events, breakfast briefings, a podcast and so on. It's part of an expansion into the entire energy sphere by the FT.
It's still written with the same kind of panache of the FT's other articles; it still has the same authority; it still talks to the same kind of sources; it still goes after the same big topics; it still speaks to a global audience about the topics. It just happens to be that, in this case, there's more of it and there's more about energy, and it's all on Energy Source.
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