When it comes to enabling business efficiency and utilising the best sources of information, the task of collating and interpreting vast amounts of intelligence, presents challenges of its own.
Whether you are a current student, doctoral graduate, corporate professional, lawyer or analyst, conducting research is an integral part of your daily tasks. Consciously or unconsciously.
Every single day, we sift through masses of ever changing, real-time information. When you consider the information age and era of social media, we consume an astonishing 54,000 words per day, the length of an average novel or 443 minutes of video, which is approximately four Star Wars video’s.
Putting this into a work context, is of course, much more important as the results and productivity of our work and performance, relies on effective decision making and appropriate filtering of news and intelligence. It is about cutting out this noise and choosing between the best and most reliable sources versus ‘google syndrome’.
At the Financial Times, we often work with clients on a consultative basis to help many firms and institutions realise the opportunities, content and tools they can use to support their information needs and workflow structure.
Tackling Key Challenges
A key challenge for one of our clients, Clyde & Co, was the information team’s time-consuming task of aggregating and cross checking 200+ different topics against FT.com content for their lawyers.
Identifying and distributing relevant FT.com content was taking several hours each day and the information team were losing significant time that could have been spent more efficiently.
FT worked in collaboration with Clyde & Co to pioneer an API headline service. This enabled the information team to create saved searches based on their areas of interest and expertise. Through the implementation of this bespoke API, the team is now notified when there is content matching their criteria, and have an easy mechanism to transfer this into email and various other formats. It helped to achieve:
- Rapid delivery of relevant, high quality content to more than 1000 internal stakeholders in over 30 offices.
- Increased productivity of information team by an average of 32% through automating the relevant content search and thus eliminating the need for manually gathering content.
- Improved the quality, quantity and relevance of information delivered by the information team and thus built recognition, rapport and trust between information professionals and their stakeholders.
FT Integrated Solutions allow you to better exploit and monetise the value of FT intelligence, by ensuring the right information gets to those who need it, in the right place and at the right time.
For more information about how you can integrate FT journalism into your business applications, please get in touch.
