The edge of intelligence: the strategy behind business use of market intelligence
Market intelligence helps businesses to understand the needs of their customers, accelerate their growth, and adapt quickly to evolving environments. But many need help to capture these dividends. The FT's latest report explores further.
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According to recent statistics, marketers continue to face challenges in their content marketing strategy. From thought-leadership, to editorial resource, content curation and production, budgets are tight and timing is key, there’s a whole host of different areas to address. Then bringing it together in a synchronised fashion becomes yet another challenge.
For knowledge managers and information managers, providing quality market intelligence presents its own challenges, from deciding which platforms and data sources to use to the amount organisations are willing to pay for such intelligence.