The Edge of Intelligence
New research conducted with more than 500 readers of the Financial Times suggests that many businesses are now committed to spending more on market intelligence. However, it also reveals anxiety about how to maximise returns on investment. This report explores how leaders are overcoming such concerns; confident they can exploit fresh sources of data, navigate disruption and create new revenue streams.
56% say their organisation needs to do more ensure all employees have access to a wider range of information/data sources
Source: The edge of intelligence report
In a world where lateral thinking is upending age-old industries, businesses require an intelligence edge.
The more we can use data to form our own opinions and take our own positions on issues and subjects at large, the more valuable we’ll be perceived to be by others in our organisation, and by clients.
Global head of business information & analytics, Morgan Stanley
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